The Pokémon Company International, in partnership with Swedish endurance brand Craft Sportswear, announced a new line of high-quality apparel.
Trainers can sport popular Pokémon with Craft Sportswear lineup of Premium Apparel! The Pokémon Company International (TPC), in partnership with Swedish endurance brand Craft Sportswear announced a new line of high-quality apparel featuring some of the most beloved creatures from the franchise. Trainers in the United States, United Kingdom, and Canada can prepare for battles, or a PoGo session, with versatile tops, bottoms, and accessories from Craft Sportswear exclusively at Pokémon Center.
The Pokémon Center × Craft Sportswear Line
The Pokémon Center × Craft Sportswear line includes a full assortment of innovative men’s and women’s apparel perfect for gym battles, PoGo sessions, and adventuring. The apparel is suitable for various terrains or weather. Pikachu, Gengar, Lucario, Gardevoir and more are beautifully showcased on the line’s unique performance tees, tanks, jackets, joggers, shorts and socks. Apparel and accessories from the new line are available now at PokemonCenter.com. The excite behind is at an all-time high and shared by both companies in this collaboriation.
“With our partnership with Craft Sportswear, known for their premium apparel and accessories, our goal is to equip Trainers with versatile activewear so they can continue to motivate themselves and others to confidently and comfortably rise to every challenge. Whether they are heading to the great outdoors, hitting the gym, or hanging around at home, we want Trainers to have a variety of reliable pieces for any activity.”Cindy Ruppenthal, senior director of e-commerce at TPC
“Our vision at Craft Sportswear is to bring joy and new possibilities to athletes in everyday life. Through this collaboration, we hope to inspire and excite Pokémon Trainers with the design, innovation and performance of this exclusive collection.”Eric Schenker, CEO of Craft Sportswear North America
Something about being able to rock members of our starting six as we work out really helps brings the franchise to life in a new way. Aside from the obvious cool factor of the new sportswear/activewear line, the apparel looks extremely comfortable. Trainers will not only look good rocking the gear, but they’ll also likely be wearing the clothes to optimize their workouts. It’s basically a no-lose situation, like if you keep choosing Tackle/Scratch in the very first battle.
The Pokémon Center × Craft Sportswear Line looks to be a game-winning collaboration that helps trainers be the very best. Like no one ever was.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Trading Card Game, the animated TV series, home entertainment, and the official website. The original game was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit the official website.
About CRAFT Sportswear
Craft is a Swedish brand specializing in clothing and footwear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyone.
What do you think about The Pokémon Center × Craft Sportswear Line? Will you be trying to catch them all? Is your favorite not featured on any of the apparel? Let us know what you think in the comments below and share which pieces you have to have with us on Twitter.