Google has seemingly distanced itself from Alex Hutchinson, Stadia’s creative director. This perceived distancing comes after heavy backlash.

Earlier this month, Hutchinson made headlines as he gave his take on the developer-content creator relationship that has been fostered over the years. Instead of the expected positive outlook, he felt that streamers and content creators should be forced to pay developers and publishers for using their game.

He also said content creators should be purchasing licenses to stream and create content on games. The tweets quickly picked up heat from content creators and their fans, seeing this prospect as silly.

What did Google have to say?

In response, the company went into defense mode, giving a statement to 9to5Google that reiterates that his tweets were not reflective of Stadia nor Google’s other major properties.

The recent tweets by Alex Hutchinson, creative director at the Montreal Studio of Stadia Games and Entertainment, do not reflect those of Stadia, YouTube or Google.

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In a similar vein, Ryan Wyatt, the head of “Gaming, Commerce, & Immersive” over at YouTube, chimed in, calling the relationship between developers and content creators “symbiotic.”

Needless to say, this simple tweet won’t be something Hutchinson will be able to forget any time soon.