With the COVID-19 pandemic continuing to cripple the entertainment industry worldwide, high profile movies are finding new ways to be released to the general public, such as releases on video on demand. However, it looks like one movie will be entering the theater marketplace in China, Mulan.
The live-action version is set to be released on Disney+ around the world on September 4th. However, it has been given the green light to have a new theatrical release in China, one of the biggest international markets for movies. The question now is will the Chinese audience care about entering the theaters to see another remake of the classic tale, while risking exposure to the virus.
Through their social media site Weibo, a Twitter-like website, Disney posted the announcement. The release was announced in a style like the original ballad that the Mulan story came from. Here’s what the announcement said,
“When the magnolia blossom opens, it lives up to its reputation and arrives as promised. [‘Mulan’’s] import is confirmed and it will soon burst into bloom in theaters; looking forward to meeting you!”
It doesn’t translate perfectly to English, but the overall feeling is still there. The message gives hope that the movie will stick to the original tale of the warrior.
Mulan Nation Talks Back
That feeling is not shared by some fans who have had words to say about the poster that came out with the message. One of those fans said “It looks like you messed up your Photoshop.”
While another wrote, “Unbelievable that in this day and age you could still see such an outdated font design coming from Disney.” The poster doesn’t look any worse than the usual glossy blockbuster marketing. So what’s the problem?”
Regardless, the movie is set to be a cash grab for the House of Mouse, since many Chinese theaters are open and new movies have the chance to premiere in the style they are accustomed to. Can the same be said for US theaters reopening later in the month and what will that look like with the new rules and social distancing applied to the theaters? Only time will tell… Make sure you keep with The Illuminerdi for more news and content.