The Fox Companies have had a hell of the last year. From being purchased by Disney to having their movies released now under the Disney Banner, the future is going to be interesting for them post-merger.

However, that future starts with a re-branding. Variety has reported that:

In a move at once unsurprising and highly symbolic, the Walt Disney Company is dropping the “Fox” brand from the 21st Century Fox assets it acquired last March .

This doesn’t come as a total shock. It was inevitable that company’s film division would be renamed eventually. Rupert Murdoch owned it before Disney had purchased, and an insider told Variety that:

I think the name means Murdoch, and that is toxic.

Out With The Fox, In With The Mouse

So far the only logo that had been revealed is the new Searchlight Pictures logo:

Searchlight Pictures Without The Fox

The new logo is bold, and the re-branding is a good thing. The next film releasing under the new Spotlight Pictures is Downhill. Call Of The Wild will be released under the new 20th Century Pictures logo. As for the TV side, there is no word yet on if 20th Century Fox Television and its affiliate studios are going to be getting renamed.

More news should be announced soon for the company’s TV division, so you can stay tuned to The Illuminerdi for the latest news about all the shows that fall under their purview.